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Who we are

We are seasoned practitioners, authors, speakers, and teachers. We are native to the Web and business savvy. Collectively, we have many years of experience working with the Web and interactive applications. As individuals, we have unique—and complementary—approaches. We came together to help businesses achieve their potential to meet real needs, accommodate human behavior, and exceed all expectations. Our mission is to demonstrate the bottom-line value of user experience, while sharing our advances in the field with clients, partners, and peers.

How we work

The breadth and depth of our expertise allows us the flexibility to undertake a range of engagements—from evaluating one specific feature to designing the structure and interaction of a large-scale web application. We're adept at working alongside our clients, promoting a constant exchange of ideas. Our ultimate success is measured by our contribution to stronger, smarter organizations—not merely our rigorous analysis and design. After working with us, you will have the knowledge and tools you need to rely on your internal team. This is our goal.

Strategy

A good user experience is driven largely by a strong design strategy. Developing a coherent strategy can prove quite difficult. We work with you to articulate your product, site, or organizational strategy, defining specific goals and objectives and what it will take to achieve those.

We believe very strongly in the business value of good user experience, and can help you understand how design decisions can produce measurable returns.

Our strategy methods include:
  • Goal alignment for decentralized web teams
  • Competitive analysis
  • Metrics plans
  • Organizational planning
  • Value assessment
  • Brand positioning
  • Content strategy
  • Mentorship
Design

Good design isn't just that which is aesthetically pleasing -- it must drive real value for your business and your users. With our research and strategy as a foundation, we work with you to deliver optimal design solutions.

Our design methods include:
  • Information architecture
  • Interaction design
  • Interface design
  • Visual design
  • Prototype building
Project Types

We apply our practice to a variety of problems.
  • Consumer and Enterprise web applications
  • E-commerce
  • Information web portals
  • Internet-enabled products
  • Intranets
  • Mobile devices
  • Online publishing and media
  • Desktop software applications
  • Web 2.0 products and services
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